The Rolls-Royce Ghost is a luxury saloon automobile from Rolls-Royce Motor Cars. The "Ghost" nameplate, named in honour of the Silver Ghost, a car first produced in 1906, was announced in April 2009 at the Auto Shanghai show. During development, the Ghost was known as the "RR04." Designed as a smaller, "more measured, more realistic car" than the Phantom, aiming for a lower price category for Rolls-Royce models, the retail price is around £170,000 (US$255,000). The production model was officially unveiled at the 2009 Frankfurt Motor Show.